Concoct Imitate | The photograph is inextricably intertwined with the modern life
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The photograph is inextricably intertwined with the modern life

The photograph is inextricably intertwined with the modern life

The photograph is inextricably intertwined with the modern life. We see photographs everywhere and, even when cell phones are able to take pictures, we are increasingly encouraged to make them in daily use.
The photographit also concerns the technological processes that make it possible. The creation of microprocessors, electronic circuits and digital processing masks remains basically an evolution of the classical technique: the recording of light on a photosensitive support.
At the same time the power of the image on our life has become stronger than ever. A single photo can take the world one step away from the war. And the notoriety of many characters is linked to the work of paparazzi hosts all over the world.

The photograph was and is the result of a triad of art, science and technology. The enormous progress made in a few years by digital photography , for example, is based on scientific bases developed for astronomical observations, for satellite surveillance and for shooting at various wavelengths of the Earth’s surface.
Photography has taught us a lot. From the telescopic images of the limits of the universe to the microscopic ones of the complexity of nature, it has opened our eyes to the beauty of our and other worlds, showing us things that in the past were beyond the reach of human vision.
Photographs can preserve precious memories, can seduce or insult and express joy or pain. In addition, they are able to communicate very complex information: images of illnesses or injuries are sent regularly to diagnosis specialists, while crime scene photos are a key element in gathering decisive evidence.
We admire and judge photography for its ability to inspire a personal vision and we are struck by how it manages to change universal perception. We have to thank the physicists, chemists and engineers who have made this possible: it is thanks to them that anyone can take a camera, bring it to the eye and press a button without the need for special knowledge. No less, the charm of photography increases with the power that grants to those who shoot it. There is enormous satisfaction in producing an image that matches one’s personal vision and is able to communicate it to others.

It is no coincidence that taking a picture is one of the most popular hobbies and one of the most sought-after profession in the world. 
The immediacy of the effect and the fidelity of the representation have the power to facilitate the understanding of a situation and to influence our opinions. This happens because of the predominance of visual perception: we base survival on sight more than on any other sense.
Furthermore, a photograph is able to communicate in a moment practically every type of emotion, even complex romantic sentimental. The point is no more than a picture is worth a thousand words, but that can be understood in a thousand languages. From the carefully chosen press that is hanging in the room, to the families that spurt happiness and health on the biscuit boxes, from the gritty reproductions of newspapers to the glossy ones of advertising leaflets, from posters along the streets and in stations that offer products and lifestyles to portraits of famous people who fill countless magazines.
The advertising photois considered a means that feeds many industries. Views of exotic locations stimulate the desire to travel, while sophisticated and captivating images can increase the desire to own a specific car, a kitchen or a camera. It is photography , perhaps more than any other factor singly taken, that has a greater influence on our consumer choices.

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